Diversification of the macro-regionâs tourism products and services along with tackling seasonality of inland, coastal and maritime tourism demand.
Improving the quality and innovation of tourism offer and enhancing the sustainable and responsible tourism capacities of the tourism actors across the macro-region.
To achieve the abovementioned objectives, Pillar 4 will focus on two topics:
Topic 1 â Diversified tourism offer (products and services) Topic 2 â Sustainable and responsible tourism management (innovation and quality)